Case Study Development Identity September 1, 2025

Xturn

Xturn is an integrated digital platform created to simplify and manage finishing and decoration projects for both businesses and individuals. The platform connects clients with a network of trusted professionals, providing complete transparency in costs, timelines, and execution quality, which transforms the complex finishing process into a reliable and straightforward experience from start to finish. managing employee data, attendance, payroll, leave, performance, and recruitment. It includes a self-service portal and provides reports and analytics to enhance productivity and streamline HR management

Task

Built a Reliable Network of Professionals: We created a network of certified contractors, designers, and technicians, ensuring that customers receive high-quality services from trusted sources. Created a Transparent Cost and Timeline System: We developed a tool to estimate costs and timelines accurately and clearly, which eliminated ambiguity and provided complete transparency for customers. Developed 3D Visualization Tools: We integrated tools that allow customers to visualize the final result of their projects before execution begins, which simplifies the decision-making process.

  • Strategy

    Brand Strategy, UX Strategy, Design Sprints

  • Design

    UI/UX Design, Prototyping

  • Platforms

    Web, iOS, Android

⬤ 01. Challenges

Simplifying the process of finishing and furnishing interior spaces, and overcoming the complexities of decoration and execution projects.

Difficulty Finding Reliable Professionals: Individuals and companies face a significant challenge in finding reliable and experienced contractors and technicians to carry out finishing and decoration work, which exposes them to risks of fraud or poor quality.

Lack of Transparency in Costs and Timelines: Customers suffer from a lack of transparency in determining the final cost of projects, and agreed-upon timelines are often exceeded due to unexpected delays.

Scattered Responsibilities: Decoration projects require coordination between several parties (electrician, plumber, painter, etc.), which places a heavy administrative burden on the client.

Lack of Guaranteed Execution Quality: Customers fear that the quality of the execution will not match the promises made, which may lead to final results that do not meet their expectations.

Difficulty Visualizing the Final Result: Many customers find it difficult to visualize what their spaces will look like after finishing and decoration, which makes the decision-making process complex and unclear.

Administrative Burden: Managing a finishing or decoration project is a tiring and complex process that consumes a lot of time and effort from a client who lacks the necessary experience in this field.

⬤ 02. Experience

Designing and developing a comprehensive platform to simplify finishing and decoration projects from start to finish.

Simplified the Customer Experience: We succeeded in transforming the complex finishing process into an easy and simplified experience, where the system takes full responsibility for coordination and supervision.

Ensured Execution Quality and Adherence to Schedules: The platform contributed to ensuring the highest levels of quality in execution, with strict adherence to pre-determined timelines.

Increased Trust and Transparency: Thanks to full transparency in costs and timelines, customers were able to manage their projects with confidence and peace of mind, away from potential risks.

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With more than 16+ years of experience, our team has become a leader in digital design and innovations.

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With more than 16+ years
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Credits

Management

Gizasystem Team
Brand Research

Ahmed Sudan
Project Manager

Production

Amr Sadek
Creative Director

Belal Gamal
UI/UX Design

Development

Amr Mahmoud
Team Leader

Khaled Ahmed
Full-stack Development

Hossam Tarek
Full-stack Development

Khaled Sharf
Full-stack Development

Ahmed Emad
Mobile Development

Alhosain Abd El-lateif
Mobile Development

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