Case Study Development Identity September 3, 2025

Tasel

Tasel is a platform revolutionizing real estate in Saudi Arabia It provides easy communication, a secure reservation system and a user-friendly interface for real estate owners, seekers,and mediating parties The final process of buying selling is done off the platform for privacy and security. Tasel streamlines the process of real estate transactions with its secure and efficient platform.

Task

Developed an Effective Communication System: We created direct and effective communication channels between owners, seekers, and mediators, which facilitates the negotiation process and ensures smooth transactions. Created a Secure Reservation System: We developed a secure and trusted reservation system that allows parties to provisionally secure properties, which increases trust and reduces risks. Designed a Seamless User Interface: We designed a simple and intuitive user interface to facilitate navigation and access to information, which provides a seamless experience for all users.

  • Strategy

    Brand Strategy, UX Strategy, Design Sprints

  • Design

    UI/UX Design, Prototyping

  • Platforms

    Web

⬤ 01. Challenges

Addressing complexity and inefficiency in the real estate market, and providing a secure and simplified digital experience.

Difficulty in Communication Between Parties: Participants in the real estate market, including owners, seekers, and mediators, face difficulty in effective and organized communication, which leads to lost opportunities and transaction delays.

Absence of a Trusted Reservation System: There is no unified and secure mechanism for making initial property reservations, which causes a lack of trust between parties and increases the risks of manual procedures.

Complex Real Estate Processes: The processes of searching for properties, negotiating, and completing deals are characterized by complexity and inefficiency, making it a stressful journey that consumes a lot of time and effort.

 

Lack of Transparency and Trust: The market lacks a reliable platform that ensures user transparency and privacy, and provides a secure environment for initial transactions.

Unsmooth User Experience: Navigating the traditional real estate market is a challenge, as users face difficulty accessing information in an organized and clear manner, which affects their decision-making.

⬤ 02. Experience

Building an integrated digital platform to simplify real estate transactions and enhance trust between parties.

Simplified Real Estate Processes: The platform succeeded in making real estate transactions more efficient and easier, which saved time and effort for all parties.

Enhanced Trust and Security: Thanks to the secure system and the clear methodology that separates the stages of the process, user trust in the platform and in each other was enhanced.

Provided a Unique User Experience: Users were able to get all their real estate needs from a single platform, which made their experience more integrated and effective.

Color palette

Primary
#357EBB
SCSS var
$color-primary

R 53
G 126
B 187
  

Medium Blue

Secondary
#57C3B7
SCSS var
$color-secondary

R 87
G 195
B 183
  

Turquoise Blue

Light
#FFFFFF
SCSS var
$color-light

R 255
G 255
B 255
  

Light

Black
#020101
SCSS var
$color-black

R 2
G 1
B 1
  

Black

Typography

Typefase
IBM Plex Sans Arabic

Usage
Headlines

Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.

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Usage
Paragraph

With more than 16+ years of experience, our team has become a leader in digital design and innovations.

Usage
Buttons

With more than 16+ years
of experience, our team has become a leader in digital design and innovations.

Credits

Management

Gizasystem Team
Brand Research

Ahmed Sudan
Project Manager

Production

Amr Sadek
Creative Director

Ali Galal
 UI/UX Design

Development

Amr Mahmoud
Team Leader

Khaled Ahmed
Full-stack Development

Hossam Tarek
Full-stack Development

Khaled Sharf
Full-stack Development

Ahmed Emad
Mobile Development

Alhosain Abd El-lateif
Mobile Development

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