Case Study Development Identity September 8, 2025

Maarfy

Leverage your network of friends to gain support and opportunities in personal and professional life quick and effective response to others’ needs in a timely manner

Task

Designed a System to Facilitate the Exchange of Needs and Opportunities: We created a platform that allows users to express their needs or offer help within their network, which facilitates the direct exchange of support and opportunities. Developed Mechanisms for Quick Responses: We worked on providing a system that ensures help requests reach the relevant people immediately, which guarantees a quick and effective response to others' needs in a timely manner. Built an Organized Relationship Network: We designed a structure that allows users to leverage their network of friends and organize it to facilitate access to the right people.

  • Strategy

    Brand Strategy, UX Strategy, Design Sprints

  • Design

    UI/UX Design, Prototyping

  • Platforms

    iOS, Android

⬤ 01. Challenges

Addressing the challenges facing professional and personal communication, and providing an effective way to leverage relationships.

Ineffective Communication: Individuals face difficulty communicating effectively with their network, which makes the process of requesting support or sharing opportunities slow and disorganized.

Difficulty Accessing Support and Opportunities: Many rely on traditional methods to find job opportunities or request support, which makes it difficult to fully leverage their professional and personal relationships.

Lack of Quick Response: Often, the need for support or information is urgent, but traditional communication methods do not guarantee a quick and effective response to meet these needs in a timely manner.

Unorganized Personal Networks: Personal and professional relationships lack a structure that allows for systematic communication management, which leads to fragmented efforts and difficulty in tracking needs and offers.

⬤ 02. Experience

Building an effective and targeted communication platform to enhance professional and personal relationships.

Transformed Networks into a Source of Support and Opportunities: The platform succeeded in making a network of acquaintances a practical tool to gain support and opportunities in personal and professional life, rather than just a list of contacts.

Increased Communication Efficiency: The platform contributed to transforming disorganized communication into a targeted and effective process, which saves users time and effort.

Provided Immediate Solutions for Users: The platform was able to provide quick solutions for urgent problems and needs, which enhances its practical value in users’ daily lives.

Color palette

Primary
#27D5AB
SCSS var
$color-primary

R 39
G 213
B 171
  

Seafoam Green

Secondary
#0361E3
SCSS var
$color-secondary

R 3
G 97
B 227
  

Cobalt Blue

Light
#FFFFFF
SCSS var
$color-light

R 255
G 255
B 255
  

Light

Black
#020101
SCSS var
$color-black

R 2
G 1
B 1
  

Black

Typography

Typefase
Inter

Usage
Headlines

Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Usage
Paragraph

With more than 16+ years of experience, our team has become a leader in digital design and innovations.

Usage
Buttons

With more than 16+ years
of experience, our team has become a leader in digital design and innovations.

Credits

Management

Gizasystem Team
Brand Research

Ahmed Sudan
Project Manager

Production

Amr Sadek
Creative Director

Ali Galal
 UI/UX Design

Development

Amr Mahmoud
Team Leader

Khaled Ahmed
Full-stack Development

Hossam Tarek
Full-stack Development

Khaled Sharf
Full-stack Development

Ahmed Emad
Mobile Development

Alhosain Abd El-lateif
Mobile Development

Testimonials

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