Case Study Development Identity September 7, 2025

Filhos

App is an innovative app that aims to facilitate the trans- portation of students to schools using school buses, providing a safe and comfortable experience for both students and parents. The app offers multiple features, including tracking students inside the bus, monitoring their presence, and real-time tracking of bus locations When students use the app, they are provided with a user-friendly interface that displays information about their assigned bus, such as the estimated arrival time and its current location on the map Students can also check the status of the bus and find out if it has been delayed or if there have been any changes to its route

Task

Developed a Real-Time Bus Tracking System: We designed an advanced tracking system that provides parents and students with the bus's current location and highly accurate estimated arrival times. Created an Automated Attendance Tracking System: We worked on developing a feature to track students' presence inside the bus, giving parents peace of mind about their children's safety. Designed an Intuitive User Interface: We provided a user-friendly interface that displays all necessary information, such as the bus route and status, in a clear and simplified manner.

  • Strategy

    Brand Strategy, UX Strategy, Design Sprints

  • Design

    UI/UX Design, Prototyping

  • Platforms

    iOS, Android

⬤ 01. Challenges

Addressing concerns related to student transportation, and providing a safe and transparent experience for parents.

Student Safety Concerns: Parents face constant anxiety regarding their children’s safety during school bus commutes, as they cannot be reassured of their whereabouts or status inside the bus.

Lack of Real-Time Information: Parents and students have no means of obtaining accurate and updated information about the school bus’s location, which leads to uncertainty and wasted time waiting.

Difficulty Tracking Attendance: Traditional systems rely on manual methods to record student attendance inside the bus, making the process of confirming their presence or departure difficult and prone to error.

No Effective Communication Channel: It’s difficult for parents to find out about any updates or changes to the bus’s route or schedule, which causes confusion when a delay occurs.

Manual and Inconvenient Experience: The traditional student transportation process is inconvenient for both parents and students, as it lacks a user-friendly interface and clear information that provides a seamless experience.

⬤ 02. Experience

Building a comprehensive app that provides a safe and easy transportation experience for students and parents.

Enhanced Student Safety and Parent Comfort: The app contributed to providing a safe and comfortable transportation experience, which alleviated parents’ anxiety about their children during their commutes.

Simplified the School Transportation Process: The app succeeded in transforming the traditional transportation process into an efficient and seamless digital experience, which led to increased efficiency and transparency for everyone.

Provided Accurate and Real-Time Information: Users were able to get instant and accurate information about the bus’s location, which helped them better plan their time and avoid unnecessary waiting.

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Credits

Management

Gizasystem Team
Brand Research

Ahmed Sudan
Project Manager

Production

Amr Sadek
Creative Director

Ali Galal
UI/UX Design

Development

Amr Mahmoud
Team Leader

Khaled Ahmed
Full-stack Development

Hossam Tarek
Full-stack Development

Khaled Sharf
Full-stack Development

Ahmed Emad
Mobile Development

Alhosain Abd El-lateif
Mobile Development

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