Case Study Development Identity September 15, 2025

Iktshaf

Ektashf app is a tool to help you explore yourself and find your most suitable career path. The app combines self-assessment and personal guidance tools to give you a clear vision of your true interests.

Task

Developed Specialized Career Interest Tests: We created an app that includes career interest tests that help users measure their enjoyment of different activities, and provide them with an accurate analysis of their interests. Created a Simple and Secure User Interface: We worked on providing a simple and easy user interface to ensure a seamless experience, while offering a secure personal account to protect user data. Implemented a Progress Tracking System: We included a feature that allows users to follow their progress in completing tests, which helps them stay motivated to complete their self-discovery journey.

  • Strategy

    Software Development

  • Platforms

    iOS, Android

⬤ 01. Challenges

Facing hesitation in making career decisions and providing a guided solution for self-discovery.

Hesitation in Determining a Career Path: Many individuals, especially young people, face a challenge in determining the career path that suits them, which leads to a feeling of being lost and a lack of a clear vision for their professional future.

Absence of Reliable Self-Assessment Tools: Individuals lack specialized and guided tools that help them understand their true interests and inclinations, which makes the self-assessment process random and ineffective.

Complex Search Process: The journey of searching for the right major or job is a complex and disorganized process, where users find it difficult to systematically collect and analyze information.

Lack of Progress Tracking: In the absence of a centralized tool, it is difficult for users to track their progress in self-discovery, which can cause frustration and reduce their enthusiasm to complete the exploration journey.

⬤ 02. Experience

Building a comprehensive app to empower individuals to discover themselves and determine their career path.

Provided a Clear Vision of Career Interests: The app helped users get a clear vision about their true interests, which reduces hesitation when making career decisions.

Simplified the Journey of Searching for a Specialty: The app provided a comprehensive solution that combines self-assessment and personal guidance in one place, which made the journey of finding the most suitable path much easier.

Empowered Users to Make Career Decisions Based on Awareness: Users now have a reliable tool that helps them make more conscious and passionate career decisions, paving the way for a more successful and passionate professional future.

Color palette

Primary
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$color-primary

R 244
G 98
B 1
  

Vibrant Orange

Light
#FFFFFF
SCSS var
$color-light

R 255
G 255
B 255
  

Light

Black
#020101
SCSS var
$color-black

R 0
G 0
B 0
  

Black

Typography

Typefase
Tajawal

Usage
Plus Jakarta Sans

Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.

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Usage
Paragraph

With more than 16+ years of experience, our team has become a leader in digital design and innovations.

Usage
Buttons

With more than 16+ years
of experience, our team has become a leader in digital design and innovations.

Credits

Management

Algoriza
Brand Research

Development

Amr Mohamed
Full-stack Development

Maha Gamal
QA Engineer

Osama Adeil
Mobile Development

Testimonials

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